10. Nissan Altima (vs. Toyota Camry)
The Nissan Altima was crafted with a clear rival in mind: the Toyota Camry. Nissan’s strategy has often centered on undercutting the Camry with sharper pricing, attractive lease deals, and aggressive marketing aimed squarely at would-be Toyota buyers.
Frequent refreshes and tech upgrades keep the Altima competitive, as Nissan relentlessly seeks to chip away at the Camry’s mid-size sales lead.
It’s a classic case of rivalry fueling progress—and keeping showrooms lively. Kelley Blue Book