There’s Symbolism To The Logo
There’s a reason why the pony car segment has its name and it’s because of the Mustang’s logo. The Ford Mustang uses a horse for the logo and that’s what ignited the entire segment. Some competitors came along like the Camaro which didn’t have as iconic of a logo. The Camaro has a bold typeface if anything, and the Firebird had the flaming chicken on the hood.
But nothing resonated with consumers as the Mustang did and that continues to do today. Even the Mustang Mach-E carried on the tradition of the horse logo. Showing the world that even an EV can continue with an iconic brand name. There aren’t a lot of logos that have been as iconic as the Mustang.