The Zephyr was part of Lincoln’s renaissance in the early 2000s. The Zephyr was the first original Lincoln model in years. Slotted below the Town Car the Zephyr was meant to entice young affluent buyers into Lincoln showrooms. The sport sedan design of the Zephyr was appealing but its high price of maintenance was not (via Readers Digest).
The Zephyr was not effective in bringing younger shoppers into Lincoln showrooms. The car was problematic with a long list of reliability issues. Repairs were pricey and the warranty wasn’t comparable to other luxury brands. While the Zephyr has a cheap price tag on the used market, the headache and maintenance aren’t worth it.