Ford Taurus X
When Ford discontinued the Taurus line, there was a lot of consumer outcry. Various sedans replaced the car in the Ford lineup, such as the Fusion and the Five Hundred. The problem was that consumers weren’t flocking to the new nameplates. The new Ford models were flops and the company revived the Taurus line (via Hot Cars).

The Taurus X was a renaming effort, as the car was previously the Ford Freestyle. Along with the new nameplate, the Taurus X was presented in a new light. The problem was that the reliability of that generation of Ford was not good. Consumers complained about reliability and particularly the transmission, which failed often.