The EcoSport was another strange car that came out in the last two decades. It was a compact crossover vehicle with a swing hatch design. The performance of the EcoSport was not as impressive as Ford boasted. The EcoSport offered a lot of potential because of the market for new crossovers at the time. But the final product left a lot more to be desired (via Hot Cars).
There were so many other options to choose from and Ford sort of botched the design of this one. From the outside, the EcoSport was a reasonable car. But there were so many shortcomings with the design that the car didn’t make sense for many consumers. Ford dropped the ball with the EcoSport, a crossover with a lot of potential.