18: Ryan Friedlinghaus – Pimp My Ride
West Coast Customs was instrumental in the success of the “Pimp My Ride” TV show. Ryan Friedlinghaus was at the helm of the company and a focal point of the show. After “Pimp My Ride” went off the air, Ryan has focused on continuing to make the brand viable. WCC was prominently featured in the video game L.A. Rush and on diecast car models as well. One of Ryan’s most recent projects is a West Coast Customs rollercoaster in development at Six Flags.

Ryan was also sued by the California Labor board on April 23, 2014, for not complying with labor codes. Needless to say, this TV star has been quite busy after the success “Pimp My Ride” brought to him.