Ford Thunderbird
In 2002, Ford introduced the new T-bird with fantastic retro-inspired styling reminiscent of the 1955-1957 models. It had a 3.9-liter V8 in the front, a stylish interior, and decent performance. The car looked great, and Ford got the retro feel of a classic Thunderbird right. The initial response from buyers and the automotive press was fantastic, but the hype was gone very soon. Thunderbird sales became disappointing as a result (via Car and Driver).
The new Thunderbird wasn’t the performance car people seemed to believe it was. Yes, it was comfy, heavy, and not very fast despite having 280 hp. Ford realized that it wasn’t the competition for Mercedes SL, instead being just another underperforming, expensive model in the market segment, which is pretty much gone today.