Lancia Thesis
When retro-futuristic fashion stormed the car industry, Lancia’s designers realized they could borrow from their rich history. During the ’50s and ’60s, Lancia made one of the best-looking cars in Italy, which is a significant accomplishment considering many famous design studios there. Models like Aurelia B12 or Flaminia Sedan were the most elegant Italian sedans of the period and well-respected classics. Back in the early 2000s, Lancia desperately needed to get back in that segment, so a big four-door retro remake seemed like a great idea (via Wiki).
It was an interesting and luxurious car with clear retro influences, but it wasn’t pretty. In fact, it wasn’t even close. It looked ugly, unfinished, and out of place. It didn’t help that it had creature comforts or that a high-revving 3.0-litre V6 powered it. And it was a sales flop that pushed Lancia deeper into oblivion.