1977-1981 Dodge Macho Power Wagon
Dodge wasn’t one to be left out of the mix after the success of the Demin Machine. The Macho Power Wagon was another special edition truck that added several unique features to it. The exterior once again had a custom paint job and the interior was also decidedly upmarket for the time. The main selling point of the truck was that it was comfortable off-road and had a lot of features that didn’t come on the base model. Engine options for the Macho Power Wagon included a range of V8s Dodge sold at the time (via Motor Biscuit).
The Macho Power Wagon could be used for everyday tasks as well as recreational activities like camping, fishing, and off-roading. This was the start of pickup trucks being universally accepted by consumers as something more than just a farming tool. These trucks were versatile and very well-rounded for off-roading as well as regular city driving.