Lincoln Mark LT

The Mark LT was the precursor to the Ford F-150 Platinum that you know and love today, but the only thing was that no one wanted it. The sad part is that the truck was launched right in the middle of an economic meltdown and its high price tag didn’t help. Although people have no problem shelling out a mortgage for a truck these days, back when the Mark LT hit the market, that wasn’t the case at all. The truck proved to be a good experiment for Ford as it did have some strong attributes (via Driving).

The Mark LT was an example of the potential that luxury pickup trucks had, it just hit the market too early. If Lincoln launched the truck nowadays it would no doubt be a successful entrant in the marketplace. Utilizing the already successful F-150 platform the Mark LT was a winning combination of style and performance. The truck was every bit the piece of luxury excellence that Lincoln promised and it showed that not every truck has to be rough and tumble.