32: Chevrolet Suburban
The Suburban is one of the longest-running nameplates in the automotive industry, and the big SUV used to be a stellar deal. But nowadays the Suburban has become an overpriced luxury machine instead of sticking to its guns. The problem with the price tag of the Suburban is that it eclipses the Escalade territory, and then buyers get confused as to whether they might as well just stick to the Cadillac. The Suburban has a relatively new design but the price tag has gone through the roof for this car.
New competition from Ford has also come in the way of the new Expedition. There hasn’t been any real competition for the Suburban in years and this could mean a slide in sales. The Expedition has a lot of notable features that the Suburban could have adopted. Of course, you still have the Chevy loyalists who are going to stand behind the Suburban. But for the high price tag, GM could have done better with it.