25: Isuzu Rodeo
The Isuzu brand was the only automotive company in the 1990s that sold nothing but SUV and pickup truck models. By the mid-1990s the Rodeo and Trooper were dominating the market. The Isuzu Rodeo was one of the best-selling SUVs on the market for a long period.
But Isuzu got comfortable with their position and stopped innovating. By the 2000s the Rodeo was outdated. The Rodeo is still popular among enthusiasts for its body on frame design, which is more than durable enough off-road. Still, modern SUV buyers tend to forget how much of a role Isuzu played in the popularity of the original SUV craze.