18. Oakley’s Rolling O Lab
Oakley, best known for cutting-edge eyewear, hit the road with its Rolling O Lab—a high-tech mobile laboratory built into a custom truck.
Touring major sporting events and expos, the Rolling O Lab wowed crowds by putting Oakley sunglasses through extreme durability and optical clarity tests, all in real time.
It was part science demo, part marketing marvel.
For more on this fusion of engineering and showmanship, see
Oakley.