20 Times Isuzu Quietly Helped Build Some of Your Favorite Cars

2. Chevrolet LUV (1972-1982)

The Chevrolet LUV marked General Motors’ first foray into the compact pickup segment, but its roots were entirely Isuzu. Beneath the bowtie badge, the LUV was an Isuzu Faster, assembled in Japan and shipped to the U.S.
This clever bit of badge engineering allowed Chevrolet to compete directly with other small trucks of the era, while quietly relying on Isuzu’s proven expertise in building durable, efficient pickups.
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