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Est. 2015 — Automotive Stories for Cars Enthusiasts
MOTORJUNKIE
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Cars Page 7 of 22

20 Times Automakers Tried to Be Cool… and Totally Missed

6. Chevrolet SSR

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2003 Chevrolet SSR Signature Series. (X03CT_SR054)

The Chevrolet SSR aimed to turn heads with its blend of retro truck looks and a slick retractable hardtop.
However, the end result was a vehicle with a confused identity—neither a true sports car nor a practical truck.
Buyers were unsure what to make of it, and sales quickly fizzled. Despite its bold styling, the SSR is now remembered as a curious misstep in Chevrolet’s lineup. Source: Hagerty

Written by
Cameron
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