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Est. 2015 — Automotive Stories for Cars Enthusiasts
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Cars Page 21 of 22

20 Times Automakers Tried to Be Cool… and Totally Missed

20. BMW i3

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A sleek BMW i3 electric car glides through vibrant city streets, blending modern design with eco-friendly innovation. | Photo by Pixa Pexel on Pexels

BMW’s i3 set out to revolutionize city driving with its futuristic design and electric powertrain.
While undeniably innovative, its unconventional looks, compact size, and premium price tag left most buyers cold.
Despite cutting-edge technology and eco-cred, the i3 struggled to achieve mainstream coolness, remaining a niche curiosity rather than a trendsetter. Source: The Verge

Written by
Cameron
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