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Est. 2015 — Automotive Stories for Cars Enthusiasts
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Cars Page 15 of 22

20 Times Automakers Tried to Be Cool… and Totally Missed

14. Jeep Compass (First Generation)

2007 Jeep Compass Sport 4x4 Pic 4708992611360782265 1600x1200 1
A silver Jeep Compass, Jeep’s compact SUV, sits parked under cloudy skies, its design hinting at lost potential. | Photo by ahmad syahrir on Pexels

The first-generation Jeep Compass was Jeep’s play for urban style and crossover convenience.
Unfortunately, it missed the mark with bland, uninspired looks and subpar off-road performance for the brand.
Neither rugged enough for Jeep loyalists nor stylish enough for city drivers, the original Compass quickly faded into the background. Source: Edmunds

Written by
Cameron
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