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Est. 2015 — Automotive Stories for Cars Enthusiasts
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Cars Page 11 of 22

20 Times Automakers Tried to Be Cool… and Totally Missed

10. Honda Element

Honda Element Ex Photo 6393 S Original
A bright Honda Element, with its signature boxy shape, stands out among other trendy youth market cars. | Photo by John Rae Cayabyab on Pexels

The Honda Element was crafted to appeal to active, outdoorsy youth, boasting modular seating and easy-clean interiors.
Yet, its boxy, utilitarian styling turned off many buyers who found it more awkward than adventurous.
While it won over a handful of fans for its practicality, the Element never achieved the cool, aspirational image Honda intended. It remains a quirky outlier in the brand’s history. Source: Road & Track

Written by
Cameron
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