Skip to article
Est. 2015 — Automotive Stories for Cars Enthusiasts
MOTORJUNKIE
Article ai 685dbc5c8a8c5
Cars Page 18 of 22

20 Reasons Scion Failed—And Why We Still Miss Toyota’s Quirky Little Experiment

17. Dealer Disinterest

Used 2005 scion xb 1668279768
A row of shiny Scion cars lines the showroom as dealership staff stand nearby, looking bored and disinterested. | Image from commons.wikimedia.org (Creative Commons Licensed)

Many Toyota dealers viewed Scion as an unnecessary addition to their showrooms, with extra hassle and little financial incentive. This lack of enthusiasm filtered down to sales staff, resulting in a less engaging customer experience and lukewarm sales efforts. Without dealer passion or support, Scion struggled to make a memorable impression on buyers—further hurting its chances for long-term success.
Source: Automotive News

Written by
Cameron
Advertisement
Please wait 5 sec.