14. Overemphasis on Customization
Scion made a name for itself by offering extensive customization options, encouraging buyers to personalize their vehicles with aftermarket parts and accessories.
However, most car shoppers actually preferred factory-finished, turn-key solutions for simplicity and convenience.
The sheer number of choices—and the added complexity—may have intimidated those who just wanted an easy, straightforward purchase.
Source: Jalopnik