11. Economic Timing
Scion’s arrival on the market was unfortunate in its timing—just a few years before the 2008 financial crisis.
The brand’s youthful target audience was disproportionately impacted by the recession, with many delaying car purchases or opting for used vehicles instead.
This economic reality made it nearly impossible for Scion to hit its ambitious sales goals, stifling momentum during the brand’s most critical years.
Source: CNN Business