5: Electric Car Cost
Let’s face the facts, right now electric cars are expensive to buy. The new Hummer EV is going to be upwards of $70,000. This means that the average pickup truck buyer is probably going to look toward Nissan or Toyota. As long as electric cars are priced so high it is going to limit the marketing potential of these vehicles. The high price of the vehicle is to compensate for the cost of the battery and design.
But still, if you are marketing to a certain class it can be hard to justify the price. And right now electric cars cost a pretty penny to own. There are tax incentives but that just isn’t enough to justify the high price for an electric car right now.