1. Data Ownership and Monetization
Automakers recognize that in-car data is a goldmine, offering insights into driver habits, preferences, and vehicle usage. By relying on Apple CarPlay or Android Auto, they lose direct access to this information—along with lucrative opportunities to monetize it. According to The Verge, controlling this data allows manufacturers to develop new revenue streams, from personalized services to targeted ads, all without sharing profits or insights with tech giants.