The idea behind the Lincoln Aviator was a good one, but Ford was too greedy and ruined the whole deal. The Aviator was Lincoln’s version of the popular Explorer. The Ford marketing strategists thought if buyers were willing to spend extra for luxury versions of the Explorer, they would be willing to spend even more for a proper Lincoln product.
However, it turned out that they were wrong, so the Aviator sold poorly. Soon, they withdrew it from the market.