They founded Pontiac in 1926 as a part of GM’s Oakland Division. Pontiac was just the economy version of Chevrolet. For decades, Pontiac served as a boring part of the GM lineup. But, then in the late â50s, Pontiac started exploring the performance market with a series of powerful cars, bold designs and performance versions.
Suddenly, Pontiac was the hottest brand in GM’s portfolio and hit among car fans. And that is how the legendary GTO was born as the first proper muscle car. Best of all, it was Pontiac’s biggest hit by far.
Pontiac presented the GTO in 1964 and discontinued it in 1974. The GTO was a car that created the muscle car market and culture. But even though Pontiac is gone, the magic of the GTO and other Pontiac muscle car models will live on forever.