16. Edsel
Few automotive stories are as notorious as the rise and fall of Edsel.
Launched by Ford in 1957 with high hopes and massive marketing, Edsel quickly became a symbol of commercial miscalculation.
Consumers were turned off by its unconventional design and pricing, leading to a famously abrupt end in 1960.
Despite the failure, Edsel’s story remains a cautionary tale—and a fascinating chapter in automotive history.
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