10. Studebaker
Studebaker began as a wagon maker in the 19th century, then boldly reinvented itself as a car manufacturer.
The company became known for daring designs like the bullet-nose Champion and the sleek Avanti, continually pushing the limits of style and engineering.
Despite its creative spirit and loyal following, financial pressures mounted, leading to a dramatic closure in 1966.
Studebaker’s journey from horse-drawn wagons to innovative automobiles is a testament to American ingenuity.
[Source]