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Est. 2015 — Automotive Stories for Cars Enthusiasts
MOTORJUNKIE
Cars Page 11 of 22

20 Cars That Were Rebadged Into Something Completely Different

10. Plymouth Arrow / Mitsubishi Lancer Celeste

012817 barn finds 1980 plymouth arrow pickup 2
Image Credit: Wiki Media

In the late 1970s, the Mitsubishi Lancer Celeste was rebadged as the Plymouth Arrow for the American market. This sporty hatchback represented one of the earliest examples of a Japanese import being sold under a domestic U.S. badge. By adopting minor styling tweaks and new branding, Chrysler offered American buyers a taste of Japanese engineering long before Mitsubishi established its own presence stateside. Source

Written by
Cameron
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