20. Mitsubishi Pajero/Montero
The Mitsubishi Pajero (Montero in some markets) built a legendary reputation for ruggedness and off-road dominance, proven by multiple Dakar Rally victories.
Its robust construction meant many Pajeros stayed on the road—and in the wild—long after rivals faded away.
As Top Gear explains, this toughness forced Mitsubishi to reconsider its strategy, as the Pajero’s longevity often limited the need for new sales.