2. Nissan Friend-ME
With the Nissan Friend-ME, Nissan aimed to capture the attention of millennials by speaking their digital language. The car’s name feels like a social media invitation—an earnest attempt to connect with a younger, tech-savvy audience.
While the strategy was bold, it risked coming off as forced or gimmicky. Still, the Friend-ME’s quirky branding got people talking about the concept.
For more insights, see Car and Driver’s coverage of this uniquely named Nissan.