15. Tata Zest
The Tata Zest hit the Indian market with a name meant to evoke excitement and energy, but it also brings to mind citrus fruit.
This compact sedan was designed to inject some pep into Tata’s lineup and appeal to young, urban buyers.
While the name might sound a bit tangy, the Zest played a key role in Tata’s efforts to revitalize its brand.
Read more in The Economic Times.