6. Cadillac Catera
Cadillac’s marketing for the Catera revolved around the quirky slogan “The Caddy That Zigs,” but this offbeat approach left luxury buyers puzzled about what set the model apart. The campaign failed to highlight the Catera’s refined European origins and solid driving dynamics, instead focusing on a gimmick that didn’t resonate with its target market. Discover more about the Catera’s marketing challenges at Road & Track.