3. Chevrolet Lumina APV
Chevrolet’s marketing for the Lumina APV minivan emphasized its space-age, “Dustbuster” design, hoping to attract families with futuristic flair. However, the campaign neglected to highlight practical features that parents actually valued, leading to a disconnect with its target audience and ultimately poor sales. Learn more about the Lumina APV’s marketing missteps at Jalopnik.