5. Lexus LS400: Taking on German Luxury
When Toyota set out to create the Lexus LS400, its mission was clear: build a luxury sedan that could outclass Mercedes and BMW at their own game. Engineered with obsessive attention to detail, the LS400 stunned the industry with its refinement, reliability, and quiet sophistication. It didn’t just match the Germans—it forced them to rethink luxury standards altogether. Toyota’s determination, spurred by a desire to prove its mettle, gave birth to a new luxury benchmark. Details