13. Innovation in Infotainment
Japanese luxury brands led the way with intuitive infotainment systems designed for effortless use.
Acura’s user-friendly interfaces and Lexus’s early integration of touchscreen controls made accessing navigation, media, and connectivity features straightforward.
This focus on simplicity and reliability often outpaced the more complex, sometimes cumbersome systems found in European competitors, giving drivers a smoother and less distracting tech experience on the road.