10. They Need An Affordable Model
What has made virtually every car company great? A cheap car. For example, Honda has the Civic; Toyota has the Corolla. But what does Tesla have? Nothing yet. The company needs a cheap car in order to create a new niche in the market. The company will experience new heights of success if it produces a cheap car. An economy car that is electric would be a hit with consumers of all ages. In this tech-savvy day and age, a compact and affordable electric car is a must for any automaker.
Tesla would do itself some good by offering an affordable car to consumers. It could be something small and it probably wouldn’t even have to be feature-laden. Just the fact that there was an affordable electric car would be enough to entice a whole new breed of consumers. Tesla needs to take the time to examine the marketplace and invest in an affordable electric car.