36: Hummer As an Electric Brand
GM has the perfect opportunity to compete with Jeep on a real level. But the company insists on bringing the Hummer brand back as an electric car maker. While this is all well and good, GM is never going to be able to compete with Tesla. Therefore the company needs to stick to what it does right and introduce an affordable Hummer like the H3 to compete with the Wrangler. Electric cars are pricey and Jeeps are already some of the priciest vehicles on the road. Adding an electric powertrain to the Hummer brand is just going to make it a more expensive proposition for customers.
If GM is trying to gain market share then only focusing on an electric Hummer isn’t the smart move. GM could do a lot better by focusing on what made the Hummer brand great, and that was off-road capability. The original Hummers are still some of the most effective off-roaders to this day, even more so than Jeeps were. Had GM focused more on this aspect, the new Hummer could be more popular than ever.