4. Cutting Off Cadillac Sedans
As far back as you can probably remember, the name “Cadillac” has been synonymous with big cushy sedans. But if it’s up to GM, that won’t be for much longer. GM is looking to phase out all of Cadillac’s sedans in favor of crossover vehicles. The brand is still a competitor for other luxury car makers and this could be disastrous for GM. The company could potentially lose a good deal of money because it will alienate traditional Cadillac buyers. The luxury car market is a picky one and alienating your base is never a good thing.
GM needs to keep the sedans in the Cadillac name. The brand has been a fixture of the luxury car market for decades and focusing only on SUVs will be a mistake in the long run. There are still drivers who seek out a comfortable luxury sedan.