9. Bring Back Hummer
When the Hummer brand went away, it was one of the least popular brands around. The economy was in the tank and no one could afford to fill up a gas-guzzling SUV. Now the economy is doing well and gas is somewhat cheap. SUV models have become the norm and Jeep is one of the most popular nameplates on Earth. So why not bring back the Hummer brand? It’s just sitting there defunct, collecting dust instead of generating revenue. The demise of the Hummer and Pontiac brands were both mistakes for GM.
Hummer could be poised as a specialty brand just like the Jeep that would cater to a niche market. The Hummer was one of the most capable vehicles on earth. It was better off-road than the Jeep, so naturally, buyers will flock once more.