20: Saturn
There was such high hope for the Saturn brand when it debuted, and the brand did quite well for a long time. Marketed as a “different car company’ Saturns were quirky little cars that were unique to themselves. GM should bring the Saturn brand back and focus it on the unique cars that made it popular in the first place. Millennials are focused on value and the Saturn vehicles are some of the most value-oriented of the period. Interesting features like the pop-out bumpers would be popular with consumers today.
Toward the end, the Saturn brand became nothing but rehashed GM vehicles, and there’s more it could be. GM needs to refocus the brand and reorganize it back into being a unique aspect of the company. Instead of littering the Chevy portfolio with a bunch of different crossover vehicles that all serve the same purpose.