27: Isuzu
Another fallen brand that was part of GM toward the end was Isuzu. Although the company’s portfolio of SUVs had grown soul in the eyes of consumers, the current SUV boom could spell success for the brand. If GM were to reintroduce the Isuzu brand onto the American market with a unique offering such as the Trooper, it could take on Jeep. Isuzu was a company that built nothing but SUV models, and the current marketplace is hot for these cars. With the rise of the Jeep brand, Isuzu would be a viable contender.
GM had supplied Isuzu with rebadged versions of their vehicles and Isuzu helped with the original design for the Colorado. But Isuzu also sells some very compelling off-road vehicles around the world that would be right at home here. Who knows if GM will ever pull it together and bring this iconic SUV maker back to the mainstream.