30: On Star
There was a time when On Star was the hottest new automotive technology around. But that was also before we had smartphones and GPS systems. Nowadays, On Star technology is useless, and GM continues to charge a premium for this. Many cars that came equipped with On Star can’t even connect anymore. This creates a problem for people who buy used GM vehicles and the people who buy new ones. GM wants to charge a premium for the service but you don’t get very much.
Yes, the ability to track your car in the case of theft is nice, but nowadays cars are so hard to steal that car thefts are way down. The company needs to introduce sweeping changes to the On-Star system to get it into a modern design. Most consumers might not even be interested in this features.