10. BMW Isetta
In the aftermath of World War II, BMW was teetering on financial ruin. The Isetta, a tiny microcar with a distinctive front-opening door, seemed like an odd gamble. Yet its affordability and charm captivated postwar Europe, providing BMW with a much-needed lifeline.
The Isetta’s commercial success bought the brand valuable time, allowing BMW to regroup and eventually produce the iconic models it’s known for today. Discover more about the Isetta’s historic role at BMW Group Classic.