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15 Cars Designed by Fashion Houses (That Weren’t Just Gimmicks)

Cameron Eittreim June 8, 2025

When the worlds of fashion and automotive design intersect, the result can be extraordinary. While some collaborations are mere publicity stunts, certain partnerships between renowned fashion houses and prestigious car manufacturers have genuinely pushed the boundaries of style, innovation, and craftsmanship. These vehicles seamlessly integrate sophisticated aesthetics with cutting-edge automotive engineering, proving that high fashion can indeed enhance the allure of luxury cars. From elegant interiors to unique, statement-making exteriors, these collaborations underscore the shared pursuit of excellence and creativity between two seemingly distinct industries. Join us as we explore 15 remarkable cars born from fashion houses that were more than just marketing gimmicks.

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1. Bugatti Veyron Fbg par Hermès

The collaboration between Bugatti and renowned French luxury house Hermès resulted in one of the most exclusive and refined hypercars ever created—the Bugatti Veyron Fbg par Hermès. With meticulous attention to detail, Hermès infused the Veyron with its signature craftsmanship, featuring custom interiors swathed in luxurious calfskin leather, precise stitching, and sophisticated color schemes inspired by Hermès’ iconic palette. Subtle design touches, such as bespoke door handles and elegantly-styled grilles, effortlessly blend automotive engineering with artisanal finesse. Limited to just a handful of units, this rare creation exemplifies how fashion-inspired collaborations can elevate a vehicle into a truly unique collector’s masterpiece.

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2. Fiat 500 by Gucci

The Fiat 500 by Gucci effortlessly blended Italian automotive charm with the fashion house’s iconic elegance. Gucci’s unmistakable green-red-green stripe adorned seat belts, upholstery, and exterior accents, offering a stylish nod to the brand’s heritage. Inside, luxurious leather seats featured embossed Gucci monograms and meticulous stitching, highlighting the collaboration’s commitment to detail. Chrome highlights, custom-designed wheels, and subtle Gucci badging further enhanced the car’s refined aesthetics. More than a mere fashion statement, this special edition Fiat 500 resonated widely with customers, capturing attention by combining practicality and affordability with undeniably fashionable flair.

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3. Maserati Quattroporte Ermenegildo Zegna

The partnership between Maserati and esteemed Italian fabric house Ermenegildo Zegna redefined the essence of automotive luxury. Elevating the Quattroporte sedan’s already prestigious status, Zegna meticulously crafted bespoke interiors using premium silk blends and exclusive fine-grain leather, creating an unmatched sense of refinement. Subtle color palettes and sophisticated patterns reflected Zegna’s timeless style, while intricate stitching and finishes showcased the artistry behind each detail. This collaboration wasn’t simply about luxurious aesthetics; it elevated the driving experience itself, embracing comfort and elegance at every turn. Ultimately, the Maserati Quattroporte Ermenegildo Zegna exemplifies how a fashion-inspired approach can genuinely enhance automotive luxury.

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4. Lamborghini Murciélago LP 640 Versace

The Lamborghini Murciélago LP 640 Versace brought together two Italian icons renowned for bold style and uncompromising luxury. Versace’s unmistakable Greek fret motifs adorned both the exterior and interior, seamlessly integrating the fashion house’s daring aesthetic into Lamborghini’s aggressive design language. Inside, custom-crafted seats featured exquisite Versace-patterned leather, complemented by meticulous stitching and signature emblems, emphasizing exclusivity and luxury down to the smallest detail. Limited to only 20 units worldwide, this collaboration became a coveted symbol of automotive extravagance, perfectly capturing Versace’s flair for boldness and Lamborghini’s passion for high-performance excellence in one strikingly unforgettable supercar.

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5. Land Rover Evoque Special Edition by Victoria Beckham

Combining British automotive heritage with contemporary fashion sensibilities, the Range Rover Evoque Special Edition by Victoria Beckham made a distinctive style statement. Beckham herself played an integral role in its design, opting for a striking matte grey finish paired with gloss-black accents and rose-gold detailing—choices that resonated deeply with fashion-forward drivers. Inside, the sophisticated interior showcased vintage-inspired leather seats, luxurious mohair floor mats, and hand-finished stitching, reflecting Beckham’s meticulous eye for detail. Limited to only 200 units worldwide, this special edition Evoque became more than just a car; it was a chic, elegant accessory tailored specifically for discerning, fashion-conscious individuals.

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6. Cadillac Seville by Gucci

In the late 1970s, the Cadillac Seville by Gucci emerged as a groundbreaking collaboration, blending American automotive luxury with Italian fashion sophistication. Gucci’s distinctive design elements were carefully integrated into the Seville, featuring the brand’s iconic double-G patterned fabric across plush seats, door panels, and headrests. Exterior details included Gucci’s signature green-red-green stripes tastefully accentuating the sedan’s elegant lines. This luxurious union of style and comfort not only captivated high-profile clientele but also left a lasting impact, illustrating the immense potential of fashion-automotive partnerships and paving the way for future collaborations that seamlessly combined couture elegance with automotive excellence.

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7. Mercedes-Benz CLS 500 Giorgio Armani

Giorgio Armani’s collaboration with Mercedes-Benz resulted in the CLS 500 Giorgio Armani, a luxury sedan defined by understated elegance and sophisticated minimalism. True to Armani’s design philosophy, the vehicle embraced a refined color palette, showcasing a matte, sand-toned exterior finish that highlighted the car’s graceful lines. Inside, Armani’s meticulous attention to detail was evident through premium leather upholstery, subtly embossed branding, and handcrafted wooden accents, creating an atmosphere of quiet luxury. This sophisticated restraint appealed to discerning drivers seeking automotive elegance without ostentation, proving that fashion-house collaborations could elevate vehicles through subtlety and refinement rather than flashy branding alone.

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8. Mini Cooper by Paul Smith

British fashion icon Paul Smith brought his vibrant and whimsical style to the classic Mini Cooper, creating an automotive design that was both playful and unforgettable. Featuring a bold, multi-colored exterior composed of precisely chosen stripes—each shade thoughtfully selected by Smith himself—the car instantly stood out as a joyous celebration of individuality and creativity. Inside, meticulous detailing included vibrant accents, custom upholstery, and thoughtful design touches reflecting Smith’s signature aesthetic. This limited-edition Mini Cooper became an instant classic, resonating deeply with fashion enthusiasts and automotive collectors alike, and continues to symbolize how imaginative fashion can transform everyday driving into an extraordinary experience.

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9. Smart ForTwo Jeremy Scott Edition

Renowned for his daring and whimsical fashion creations, designer Jeremy Scott brought his playful spirit to the automotive world with the Smart ForTwo Jeremy Scott Edition. This unique collaboration featured eye-catching sculpted wings dramatically extending from the rear of the compact car, blending automotive functionality with high-fashion theatrics. The bold exterior, paired with a sleek, predominantly white and chrome color palette, ensured instant recognition and appeal among fashion enthusiasts seeking to make a statement on the road. Jeremy Scott’s imaginative approach transformed the practical city car into an automotive fashion statement that successfully merged function with unforgettable style.

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10. Aston Martin DB9 GT Bond Edition by Tom Ford

Celebrated designer Tom Ford lent his sophisticated vision to the Aston Martin DB9 GT Bond Edition, gracefully infusing subtle luxury inspired by James Bond’s timeless elegance. Ford’s refined aesthetic was evident in the bespoke interior, featuring sumptuous leather upholstery, meticulous stitching, and detailed craftsmanship reminiscent of the designer’s renowned tailoring. Subtle Bond-inspired accents, such as discreet “007” badging and elegantly understated aluminum detailing, enhanced the car’s exclusivity without overpowering its innate sophistication. This thoughtfully curated collaboration underscored how seamlessly fashion’s refined sensibilities could complement automotive design, transforming Aston Martin’s iconic DB9 GT into an embodiment of understated, yet unmistakable luxury.

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11. Citroën DS3 Yves Saint Laurent

French fashion powerhouse Yves Saint Laurent brought contemporary elegance to the automotive world through its collaboration on the Citroën DS3. This stylish partnership highlighted YSL’s refined aesthetic, featuring a sleek matte black exterior contrasted by a glossy black roof and premium chrome finishes. Inside, the DS3 boasted sophisticated detailing such as luxurious leather upholstery, subtle YSL branding, and meticulously styled dashboard accents. The exclusive badging further distinguished this limited-edition model, appealing directly to fashion-conscious drivers seeking understated luxury. Ultimately, Yves Saint Laurent’s refined touch transformed the DS3 into a chic, desirable urban vehicle, seamlessly merging automotive practicality with couture flair.

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12. Peugeot 205 Lacoste

The Peugeot 205 Lacoste perfectly exemplified how fashion and automotive brands could successfully blend sporty style with everyday practicality. This collaboration with the iconic French sportswear brand Lacoste brought crisp, youthful aesthetics to Peugeot’s popular hatchback. Featuring Lacoste’s recognizable crocodile emblem prominently displayed alongside stylish green-and-white detailing, the car effortlessly communicated its sporty heritage. Its interior showcased comfortable yet practical fabric upholstery inspired by Lacoste’s athletic clothing, emphasizing functionality without compromising fashion appeal. Widely admired for its fresh take on automotive design, the Peugeot 205 Lacoste successfully bridged the gap between sporty utility and distinctively branded fashion-forward appeal.

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13. AMC Gremlin Levi’s Edition

The AMC Gremlin Levi’s Edition represented an audacious yet charming blend of American automotive innovation and iconic denim fashion. Launched in the 1970s, this quirky collaboration featured interior seats upholstered in genuine Levi’s denim, complete with copper rivets, orange stitching, and distinctive Levi’s branding. The unconventional pairing of rugged denim with automotive interiors not only captured the adventurous spirit of the era but also resonated culturally, symbolizing youthful freedom and creativity. Today, the Levi’s Edition Gremlin remains an iconic representation of automotive-fashion synergy, remembered fondly for its unapologetic styling and unique place in automotive design history.

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14. Lincoln Continental Givenchy Edition

In the late 1970s and early 1980s, Lincoln teamed up with French luxury house Givenchy to create an elegant and refined special edition of its iconic Continental sedan. Reflecting Givenchy’s renowned sophistication, the collaboration focused primarily on crafting luxurious interiors, featuring plush velour or premium leather upholstery, nuanced color combinations, and subtle Givenchy emblems tastefully integrated within the cabin. The understated elegance extended to the exterior, where delicate pinstriping and discreet badging enhanced the vehicle’s exclusive appeal. This thoughtfully executed partnership successfully infused a sense of fashion-house refinement into automotive luxury, creating a vehicle celebrated for its quiet elegance and timeless style.

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15. Rolls-Royce Wraith Inspired by Fashion

With the Wraith Inspired by Fashion, Rolls-Royce demonstrated an impeccable understanding of haute couture elegance, seamlessly translating runway sophistication into automotive luxury. This special edition featured bespoke materials like fine silk upholstery, intricately embroidered detailing, and carefully curated color palettes inspired directly by high-fashion collections. Inside, the cabin showcased handcrafted wood paneling and subtle yet distinctive stitching, echoing the meticulous craftsmanship of couture ateliers. The refined aesthetics extended externally, with delicate coachlines accentuating the vehicle’s graceful silhouette. This fashion-centric Rolls-Royce edition perfectly embodied the harmony between automotive artistry and luxurious fashion, appealing to connoisseurs seeking exclusivity and exceptional design.

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Conclusion

These remarkable automotive-fashion collaborations illustrate that, when thoughtfully executed, fashion houses can profoundly influence vehicle design, transcending mere marketing gimmicks. By combining distinctive aesthetics, meticulous craftsmanship, and practical functionality, these partnerships have produced genuinely appealing cars admired by automotive enthusiasts and fashion connoisseurs alike. Each vehicle showcases how shared values of creativity, luxury, and attention to detail can translate seamlessly between industries, resulting in exceptional cars that captivate both visually and experientially. As automotive collaborations with fashion houses continue to evolve, we eagerly anticipate future designs that further redefine the intersection of style and mobility.

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15 Cars Designed by Fashion Houses (That Weren’t Just Gimmicks)

1. Bugatti Veyron Fbg par Hermès

2. Fiat 500 by Gucci

3. Maserati Quattroporte Ermenegildo Zegna

4. Lamborghini Murciélago LP 640 Versace

5. Land Rover Evoque Special Edition by Victoria Beckham

6. Cadillac Seville by Gucci

7. Mercedes-Benz CLS 500 Giorgio Armani

8. Mini Cooper by Paul Smith

9. Smart ForTwo Jeremy Scott Edition

10. Aston Martin DB9 GT Bond Edition by Tom Ford

11. Citroën DS3 Yves Saint Laurent

12. Peugeot 205 Lacoste

13. AMC Gremlin Levi’s Edition

14. Lincoln Continental Givenchy Edition

15. Rolls-Royce Wraith Inspired by Fashion

Conclusion

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