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Est. 2015 — Automotive Stories for Cars Enthusiasts
MOTORJUNKIE
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Cars Page 12 of 15

13 Cars That Were Supposed to Be Ordinary… But Accidentally Became Icon

11. Subaru Outback

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A Subaru Outback parked on a rugged trail, ready for the next off-road adventure. | Image from commons.wikimedia.org (Creative Commons Licensed)

Introduced in 1994, the Subaru Outback began as a lifted station wagon variant of the Legacy, featuring enhanced ground clearance and rugged styling. Its design appealed to outdoor enthusiasts seeking a versatile vehicle capable of both urban commuting and off-road adventures. The Outback’s success was bolstered by a memorable advertising campaign featuring Australian actor Paul Hogan, positioning it as a smart, rugged alternative to traditional SUVs. This strategy resonated with consumers, leading to a cult following among outdoor enthusiasts and establishing Subaru as a household name globally. (motortrend.com)

Written by
Cameron
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