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10 GM Experiments from the ’90s That Totally Flopped

Cameron Eittreim May 9, 2025

The 1990s were a bold and sometimes weird time for General Motors. The company was trying to keep up with imports, chase trends, and predict the future—but not every idea hit the mark. Some vehicles looked cool but lacked substance. Others had promising tech that never worked right. And a few just didn’t make sense from the start. In hindsight, these GM experiments were ahead of their time, stuck in the past, or just plain confusing. Here are 10 flops from the ’90s that GM probably wishes you’d forget—but we sure haven’t.

1990 Pontiac 6000 STE AWD

Auto Evolution

This all-wheel-drive version of the Pontiac 6000 sedan was supposed to be a sporty alternative to imports like Audi and BMW. It had digital gauges, a rally-style suspension, and all the buzzwords of the era. But it was heavy, slow, and expensive.

1990 Pontiac 6000 STE AWD

Auto Evolution

Reliability wasn’t great either. It was too late in the model’s life cycle to matter, and most buyers ignored it. Today, it’s nearly forgotten—and that says it all. It was GM’s attempt at a Euro-style sport sedan, but it ended up being more hype than performance.

1991 Chevrolet Lumina Z34

Mecum

On paper, the Lumina Z34 was a cool idea. It had a 210-horsepower V6, sport-tuned suspension, and bold styling to take on the Ford Taurus SHO. But poor build quality and a heavy body made it less exciting than it looked. The high-revving DOHC engine was hard to work on, and parts were expensive.

1991 Chevrolet Lumina Z34

Mecum

While it looked sporty with its ground effects and flashy wheels, the Z34 lacked refinement and fell short of performance car expectations. Buyers soon realized it wasn’t quite the Taurus killer GM hoped for. The Lumina has gained a cult following in recent years as a collectors item.

1995 Chevrolet Caprice Classic Wagon

Mecum

By the mid-90s, big wagons were on life support, and the Caprice wagon was GM’s last gasp. It had a massive footprint, rear-wheel drive, and even offered the Corvette-derived LT1 V8. But sales were terrible. People wanted SUVs, not land yachts with woodgrain stickers.

1995 Chevrolet Caprice Classic Wagon

Mecum

Despite surprising power and comfort, it felt outdated the day it launched. The design was awkward, the interior was bland, and it couldn’t compete with rising SUV trends. GM killed it soon after, and full-size wagons were gone—for good.

1990 Geo Storm

BAT

The Geo Storm was GM’s attempt at offering a cool, cheap sporty coupe without the cost of building one. So they borrowed from Isuzu, slapped on some styling, and called it a day. It looked unique and handled fairly well, but it lacked power, quality, and long-term appeal.

1990 Geo Storm

BAT

The Storm tried to ride the tuner wave but faded quickly as Japanese rivals delivered better real performance. Today, it’s a rare sight—and not because it was a collectible. GM’s badge engineering at its finest… or worst.

1997 Pontiac Trans Sport

Motor 1

Nicknamed the “Dustbuster” van for its long, sloping windshield and futuristic shape, the Trans Sport minivan looked like it drove out of a sci-fi movie. But inside, it was cramped and had poor ergonomics. The styling was polarizing, the plastic body panels didn’t age well, and it just didn’t compete with the Dodge Caravan juggernaut.

1997 Pontiac Trans Sport

BAT

GM eventually redesigned it into something more normal, but the first-generation Trans Sport is still a weird relic of a time when GM bet on “bold” and missed hard. These GM Dustbuster Vans have continued to gain popularity in recent years.

1991 Saturn SL1 (Early Years)

BAT

Saturn started with a bang—and a big promise to reinvent the way cars were sold and built. But the early SL1 sedans, while affordable, were underpowered and felt cheap. The plastic body panels didn’t dent, but they also didn’t impress buyers used to better fit and finish.

1991 Saturn SL1 (Early Years)

BAT

Saturn’s unique dealer network couldn’t hide the fact that the cars just weren’t that good. While the brand had loyal fans, the early models quickly fell behind the competition in refinement and features, leading to a long slow decline.

1994 Cadillac Seville STS Northstar

BAT

The Northstar V8 engine was GM’s big tech flex—promising performance, smoothness, and luxury. In the Seville STS, it looked like a home run. But early engines were known for head gasket failures, electrical gremlins, and expensive repairs.

1994 Cadillac Seville STS Northstar

BAT

The car itself drove well and had tons of tech, but it turned into a headache for many owners. GM tried to push Cadillac into import-fighter territory, but the complexity of the Northstar system became its downfall. A brilliant idea that just wasn’t ready for the real world.

1992 GMC Typhoon

BAT

The GMC Typhoon was ridiculously fast—faster than many sports cars of the day. It had turbocharged V6 power and all-wheel drive, but it was also expensive, cramped, and weird to fix. GM built it in limited numbers, and it was more of a brand statement than a practical SUV.

1992 GMC Typhoon

BAT

As cool as it was, most buyers didn’t see the point of a $30k performance Blazer when they could buy a real sports car or a more usable SUV. Today it’s a collector gem, but back then, it was a slow seller and a strange gamble.

1990 Chevrolet Beretta GTZ

GM

The Beretta GTZ was meant to be a small, sporty car that could compete with imports. It had a Quad 4 engine from Oldsmobile, a five-speed manual, and sharp handling. But it also had engine noise, rattly build quality, and interior plastics that felt like they’d crack if you sneezed.

1990 Chevrolet Beretta GTZ

GM

The GTZ was a fun drive when it worked, but it didn’t feel like a car you’d want to keep. GM tried to package performance into a cheap coupe, but it lacked the polish and staying power to matter in the long run.

1998 Oldsmobile Intrigue

GM

The Intrigue was supposed to save Oldsmobile, bringing sleek styling, a twin-cam V6, and Euro-inspired handling to the dying brand. It had a clean look and wasn’t a bad car, but it came too late. By the time the Intrigue hit showrooms, buyers had moved on.

1998 Oldsmobile Intrigue

GM

GM gave it a great name and decent road manners, but poor marketing and internal confusion sank it. It was a decent sedan trapped in a doomed lineup. The Intrigue wasn’t awful—it was just ignored. And it didn’t help save Oldsmobile from its slow fade into history.

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