Porsche Boxster
Over the course of automotive history, Porsche had several tumultuous periods, one of which occurred in the early 1990s. Faced with the fact that the classic 911 wasn’t bringing in enough money due to rapidly declining sales numbers and high manufacturing costs, the company had to come up with a new car to attract a new wave of customers who wanted something other than the aging 911 (via Road and Track).
The first-generation Boxster was launched in 1996, offering a characteristic yet slightly altered Porsche experience for a fraction of the price. As a result, the company soon found new customers all around the world. The success of the Boxster not only saved Porsche but also enabled the company to develop new models such as the Cayman and Cayenne. They were able to do this while keeping the legendary 911 still running as the quintessential Porsche. After the recovery, Porsche is living its best years with record sales figures and it was all thanks to the first-generation Boxster.