Jaguar XF
JaguarBeforer to TATA Motors’ buyout of Jaguar from Ford, the famous British brand was so stuck in nostalgia and retro design that all its cars looked like modern interpretations of their most iconic 1960s silhouette. Even though it was their most stylish car, the XK had E-Type’s visual DNA all over it, not to mention the XJ limousine, which still heavily relied on the same silhouette from the late ’60s (via Car and Driver).
So when the XF was finally introduced as a spiritual successor to the S-Type, it was clear that the new owner was up to something good. Finally, there was a modern Jaguar on the market. The car kick-started a new chapter for the British auto manufacturer. If that important step hadn’t happened, Jaguar just didn’t have the weapon to battle intense competition from BMW and Lexus in particular. But with the XF and its subsequent models, Jaguar returned to the global market in style, repositioning itself as the brand that knows how to mix performance, elegance, and luxury in the most balanced fashion.