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Est. 2015 — Automotive Stories for Cars Enthusiasts
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Cars Page 11 of 16

Wheels of Fortune: These Car Models Turned Around Failing Automakers

Ford Taurus

Photo Credit: Ford

The early ’80s were a bad time for American manufacturers. Sales were at an all-time low, and recession hit the industry. Fuel went up again, and foreign companies took a significant share of the market. American carmakers were still recovering from the challenging 1970s (via Ford Authority).

Photo Credit: Car And Driver

The Ford Motor Company was in financial trouble, experiencing slow sales across its lineup. The only solution was to invest in a fresh new model to show the world what Ford could do. The development started in the early 1980s, and in 1985, Ford introduced the Taurus. It was an all-new, midsized sedan with front-wheel drive and a selection of new engines. This was a big step forward for Ford and the American car industry since the Taurus looked and felt like a premium import model. They gave it a sleek aerodynamic design and great driving characteristics. Sales went through the roof and Ford scored a big hit with the buyers. The Taurus became one of the most influential American cars of the 1980s, saving Ford from inevitable financial failure.

Written by
Vukasin Herbez
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