When a manufacturer presents a new car model to the public, marketing strategists have already predicted its “life expectancy.” If that particular model proves to be successful, it could soldier on for a year or two. And if it proves to be a failure, they could withdraw it from the market much sooner. However, sometimes car companies present “one-year-only” models.
These are specialty cars with unique features, trim, or engine options they design for specific buyers and/or specific purposes. Those cars are always immensely entertaining products since they stand apart from the rest of the lineup and demand attention. Be sure to check out the full gallery of these unique cars by clicking on any image in this article.
Most One-Year-Only Muscle Cars From the ’60s

Back in the heyday of the muscle car culture during the second half of the ’60s and early ’70s, almost all Detroit brands had at least one “one-year special.” They often based those models on regular production cars featuring something that set them apart from those run-of-the-mill vehicles. But not all cars came with different trim or equipment packages. All car manufacturers put lots of effort and engineering skills into designing and producing those specialty models.

During that period, racing success and prestige played a significant role. Some companies deliberately lost money on one-year-models just to use them for racing. Others made fantastic street racing vehicles for discriminating customers. Ford or Dodge even went a step further and made cars that weren’t street-legal. That means you couldn’t just walk into a dealership to buy them. Models like the Ford Thunderbolt or Dodge Hemi Dart were purely for racing professionals or teams.